Do You Make These Content Writing Mistakes?
Whether you are a newbie or a professional writer, you
tend to commit some unintentional mistakes in your writing.
Here are some of the content writing mistakes we
usually encounter and how to avoid them.
Lack of research
Laziness in reading and checking related content about
your topic may put you in a bad light. You might unknowingly include in your
content erroneous facts. There might be information you may have remembered that
was correct years ago but recently new facts have been presented by other
researchers or scientists.
You need to be diligent in researching so you do not
appear to be a reckless and irresponsible writer. Also, awareness of existing content with the same topic challenges your writing
creativity and allows you to deliver fresh content. Search engine tools can go a long way for you.
Not knowing your audience
Writing
without knowing who your target audience is will
greatly defeat the purpose of bringing in more traffic to your page. You have to know your
audience’s demographics and psychographics so you can be able to
sympathize with them and reach out to them with your content writing.
This requires additional research on your part. But do
not worry because there are tools online to make it easier for you to know your audience.
Overstretched content
Lengthy
is not always interesting. Just
to reach for certain words, you try to stretch your writing and put in too much
information. Your audience tends to lose interest in reading until the end of
your article if you have written long and repetitive content.
People’s attention spans can be compared to the speed
of the internet connection. It has a connection speed limit. Their attention
lags when your content takes longer to read than the estimated time the
audience wants to spend on it.
Sometimes, brief writing is more catchy. But please take note
that this depends on the important points you need to discuss for your topic.
Repetitive use of your SEO
Repeating your SEO keywords several times within
your content will not help increase the traffic on your page. Consequently,
search engines may penalize you for overusing your keywords by moving down your
ranking.
It is suffocating to read the same word or words over
and over again. There is a certain limit of keywords used within content
writing, depending on its word count. Look for a keyword density
checker to help you count the number of times you used your keyword.
Overselling
Constantly mentioning a product gets people to feel
stuffy with it. This creates a bad impression on your page, especially when
your audience expects to learn something from your content but gets
disappointed because you are just doing some selling.
If you have to write
about a specific product, just be subtle
about it. You need not mention it time and time again so the audience will not get overwhelmed regarding
the product you are writing about. A mention of two or three times is enough to
establish the product you are promoting in your content.
Misleading titles or headlines
It
may be catchy but if it is not totally related to your content, your audience will lack
confidence in your page and web site in the long run.
Did not proofread enough
Content writing with typos and punctuation errors, misspelling, and
tenses and pronoun inconsistencies can be avoided by thoroughly proofreading.
Double-checking your content after finishing it will
help you find misplaced words in your writing. Sometimes in the middle of
writing, we try to think of words that we cannot exactly pinpoint and place a
word that sounds similar or has almost the same meaning as the word you want to
say.
But as a writer nearing your deadline, you do not have
enough time to rest and check your article with fresh eyes.
There are online spelling and grammar checkers and editing tools that can help you to reach your deadline flawlessly.
Lack of image support
The image is key to making a click. Including an
appropriate image attracts more traffic to your content page. People like it more
when they can see some visuals before completely immersing themselves in your
content. Aside from your meta description, seeing an image or picture creates
first impressions, prompting the audience to click on your page.
If you have your own image, use it before turning to
other people’s images. This will keep you from encountering copyright issues.
But if you need to use public domain images or pictures, check first the public domain’s terms
and conditions details to avoid legal issues.
Unintended Plagiarism
Plagiarism is a crime of theft
by stealing other people’s ideas or words and claiming them as your own.
If you do not like people stealing your ideas, avoid
doing it to other writers. You must give proper acknowledgment to the authors
or writers you quoted from your research. Even if you paraphrase the words from
any writings or books, you still have to properly cite the source.
And sometimes you keep on writing based on your
memory. This may expose you to committing plagiarism accidentally. To check for
plagiarism, look for online plagiarism tools that can work for you
best.
Being overconfident with your writing
Especially
if we have been writing professionally for years, sometimes we tend to be so confident with it. We still need to give leeway to double-check for possible mistakes. Sometimes, we tend to
write too wordy articles. Keep in mind the advice of many senior writers:
simple and concise writing is better.
Learning
is constant for everyone. Keep
looking to learn new things. You need to keep upgrading yourself as a writer just
like online software does.
Change
is inevitable. You have to make some
adjustments in your writing
for the changing times and attitudes of your audience.